Flower Delivery Little Ilford – Privacy Policy

Introduction: Our Commitment to Your Privacy

At Flower Delivery Little Ilford, safeguarding your personal information is a core part of our commitment to exceptional service. This Privacy Policy explains how we collect, use, store, and protect your data when you order flower delivery services with us. This policy applies to all customers placing orders from Little Ilford and surrounding districts. We act in accordance with the UK General Data Protection Regulation (GDPR) and related privacy laws.

What Personal Data Do We Collect?

To provide our flower delivery services, we may collect and process the following categories of personal data:

• Contact Information: Name, delivery address, billing address, and telephone number.
• Order Details: Products ordered, delivery preferences, messages or notes for recipients.
• Payment Information: Payment method details and transaction information; payment card data is handled by secure third-party processors and not stored by us.
• Communication Data: Records of communication with you, such as call logs, online chat, and correspondence.
• Technical Information: IP address, browser type, device information, cookies, and usage data if you access our website or interact with our online ordering systems.

Our Lawful Basis for Using Your Data

We process your personal data under the following GDPR legal bases:

• Contractual Necessity: Most of our data processing is required to perform and manage your order (such as delivering flowers to an address and confirming payment).
• Legitimate Interests: We may use your data to improve our service, communicate relevant information about your order, or handle enquiries, while always respecting your privacy rights.
• Consent: On occasion, and only where applicable, we may ask your consent, for example, if you opt-in to receive marketing communications. You may withdraw your consent at any time.
• Legal Obligation: For complying with legal requirements, such as record-keeping for tax or regulatory purposes.

How We Use Your Information

Your data is used for these main purposes:

• Processing and delivering your order, including order confirmation, delivery updates, and arranging delivery logistics.
• Managing payment and invoicing via secure payment processors.
• Responding to your queries, requests, or complaints.
• Improving our services, understanding customer preferences, and, where permitted, sending you updates about relevant products or offers.
• Complying with legal and regulatory obligations.

Third-Party Processors and Data Sharing

In the course of business, we may share your information with trusted third-party service providers who act as data processors. They help us to:

• Process payments (for example, secure payment gateways).
• Arrange for delivery and logistics services, including couriers and delivery partners.
• Support IT infrastructure and data hosting (such as secure website hosting providers and order management systems).

All such partners are contractually bound to keep your data secure and to process it only according to our instructions and the requirements of data protection law. We do not sell or rent your personal data to any third parties for their marketing use.

How Long Do We Keep Your Data?

Your personal data is retained for as long as necessary to fulfill the purpose for which it was collected — typically, until your order has been delivered and any related services, such as handling queries or complaints, have been completed. We may retain some information for longer periods when required for legal, tax, or regulatory purposes, or to defend against potential claims. When no longer needed, your personal data is securely deleted or anonymized.

Your Rights Under the GDPR

You have a number of important rights under the GDPR regarding your personal data. These include the right to:

• Access: Request a copy of the personal information we hold about you.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure (‘Right to Be Forgotten’): Ask for your data to be erased, subject to certain legal restrictions.
• Restriction: Request limited use of your data in specific situations.
• Data Portability: Receive your data in a structured, commonly used format or have it transmitted to another controller.
• Object: Object to certain types of data processing, including direct marketing (if applicable).
• Withdraw Consent: If processing is based on consent, you may withdraw this at any time.

To exercise any of these rights, or if you have any privacy-related queries, please contact us using the methods outlined on our website or at our business premises.

How We Protect Your Information

We take data security seriously and employ physical, technical, and organisational measures to safeguard the personal data we hold. Access to your information is limited to those who need it for business purposes, and our staff and processors are bound by confidentiality obligations.

Policy Updates

This Privacy Policy may be updated from time to time to reflect legal, technical, or business changes. If we make material changes, we will provide notice as appropriate. Please check this page regularly to stay informed of any updates.

Contact and Further Information

If you have questions about this Privacy Policy or how we handle your personal data, please contact us via the details provided on our website or at our business address. If you are not satisfied with our response, you may have the right to complain to the Information Commissioner's Office (ICO) or your local supervisory authority.

This Privacy Policy is effective as of 1 June 2024 and covers all data collected from customers placing Flower Delivery Little Ilford orders from Little Ilford and surrounding districts.